Handsome Florist began as a freelance project where I was given the exciting opportunity to create a logo and brand identity from scratch. With a clean slate to work from, I successfully launched the brand and established its online presence. Impressed with the results, the client retained me as their graphic designer, entrusting me with social media content creation and ongoing updates to the brand’s look and feel. After a year, I was tasked with a full rebrand, elevating the visual identity to a more sophisticated and refined level, taking the brand to new heights.