SugarLoop started as a small, passion-driven project by two childhood friends who shared a love for donuts and nostalgia. They noticed a gap in their local market for artisanal, yet fun, donut experiences that could cater to all ages. Inspired by the simplicity of donuts but wanting to add a creative twist, they envisioned a brand that would combine unique flavors with whimsical designs, reminiscent of the candy shops from their childhood.